Friday, November 14, 2008

9am on David & Kim

Hi everyone,

Well we did it and got through relatively unscathed! Our very first television appearance on a national television station. In case you missed it, view Felecia and I live on Channel 10's "9am with David & Kim" speaking about the issues women face when breastfeeding in public. We've had a fantastic response from Channel 10 viewers and we'd love to hear your experiences and comments too, so please feel free to add something below.

Enjoy!!

http://9am.ten.com.au/video.htm?vxSiteId=4a40990c-a06c-401b-8663-6f890bb8f3dc&vxChannel=9am%20Just%20Added&vxClipId=1427_9am_670lg1_141108&vxBitrate=300&CMP=LEC-DANCEgetVideoLink

Jacki & Felecia xxoo

Sunday, November 9, 2008

No need to hide away! Be proud when breastfeeding - and enjoy your privacy.

Hi everyone,

We were shocked to hear the recent press concerning the Maroochydore mum who was asked to breastfeed her baby in the public toilets of the pool she and a friend were swimming at.

Breastfeeding is a natural thing and society should respect mums who do decide to breastfeed and are courageous enough to breastfeed in public. We hear from too many new mums who don't go out or try and plan their day around their baby's breastfeeding routines - and this is not healthy.

We know from experience that getting out and about is important to new mum's - and we believe our breastfeeding covers enable new mums who are shy about breastfeeding in front of others to have their freedom and get their life back.

So....today we published the following press release. There has been considerable interest so far so we thought we'd share it on our blog. Here is a link or read it below!

http://www.prlog.org/10138836-no-need-to-hide-away-anymore-be-proud-to-breastfeed-and-maintain-your-privacy.html

No need to hide away anymore! Be proud to breastfeed - and maintain your privacy.

November 10, 2008 – A mother from Maroochydore has approached the anti-discrimination board after being told to use the toilet block to breastfeed at her local pool.

Felecia Tappenden, Director of KissKiss HugHug, has also been faced with uncomfortable situations when breastfeeding in public – and on one occasion actually did breastfeed her baby in a public toilet while out for dinner at a local Chinese restaurant.

Felecia said “While it’s important for women to feel confident breastfeeding in public, unfortunately not all women want to be crusaders in the ‘free to breastfeed anywhere’ debate if it means they might accidentally ‘flash’ at a stranger. We receive feedback from customers who say they are (rightly) proud to breastfeed but the risk of accidentally flashing at strangers really puts them off breastfeeding in public.”

In fact, a recent survey of over 600 men and women conducted by KissKiss HugHug found;

- 40% of women would feed their baby formula to avoid breastfeeding in front of friends and strangers
- 54% of women hate breastfeeding in public so much that they plan their day around it
- One in seven women breastfeed at home only
- One in four women always use a parents room to breastfeed their babies when one is available

KissKiss HugHug’s revolutionary breastfeeding cover, with its unique neckline that provides mum with privacy and the benefit of seeing baby while he or she feeds, is an extremely useful tool for new mothers who are nervous about breastfeeding in public. It means nervous mums don’t have to find parent rooms when their baby is hungry – they can comfortably and confidently pull out their breastfeeding cover from their nappy bag and breastfeed anywhere anytime, proudly.

KissKiss HugHug Director Felecia Tappenden believes breastfeeding covers may encourage women to breastfeed for longer as it frees up their life by enabling them to get out and about when it suits them – and not have to plan their day or be stressed about breastfeeding when baby gets hungry.

Real life case studies available on request.